Taking 360 to the next level.

The matrix ring is a product created, developed and manufactured by Fractal Systems for crowd entertainment in Dubai. Sixty cameras are installed on a steel truss to give you 360 degree photography.

Walk in to the center of the ring, while we trigger the 60 cameras at the same time and we will take a 360° picture of you. The Matrix 360 degrees combines this technology with a green background and lets you have the environment you want.

Jump and you will have the impression of flying, above Dubai, Paris or New York!


One person, one light, one pixel.

Our light bracelets make it possible by combining art and high tech in Dubai.

Place the crowd at the center of action and make them interact with the environment.

With these light bracelets, you can also use the crowd as a display. Thanks to our positioning system, we can program different color for different zones, making it possible to use the crowd to shape animated logos, objects and more. We can add in this radio frequency model with an embedded RFID chip, allowing you to use it as a personal badge. Light Bracelets are a fantastic new dimension for crowd interactivity.


Capture the excitement.

Throw the Photo Ball in the middle of the action and let the crowd become the star. It’s great for any event in Dubai or anywhere in the UAE.

Shoot unexpected pictures or videos of the crowd with a live feed to a giant wall onstage.

With the balloon camera your events will have a real buzz; you can automatically upload photos & videos on to your social networks. It combines advertising & entertainment.


Integrating interactivity with selfies.

Are you looking for the most effective Social Media Campaign ? Here at Fractal Systems we will develop a selfie-application for video-wall.

This technology will allow users to take selfies and have them sent to their emails and shared on social medias. The pictures on the Video Wall can create different animations.