AUGMENTED REALITY

Explain your product’s characteristics in an interactive and innovative way



Augmented Reality is a view of a physical and real-world environment. It could be in live, direct or indirect. Those elements are augmented by a computer generated sensory input such as sound, video, graphics or GPS data. In fact, reality is modified by a computer. Technology consists in modifying one’s current perception of reality.

Augmentation is conventionally in real-time and with environmental elements, such as sports scores on TV during a match. Thanks to the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world can become interactive and digitally touchable. Artificial information about the environment and its objects is overlaid on the real world.

VIRTUAL REALITY

Let your audience travel into a virtual journey


Concept

Transport your public to an infinite world, thanks to the virtual reality glasses. It allows the user to visit virtually a 360 degrees scene. Fully customisable, the virtual reality can make the people travel into a selected path or it can be an open world, where the public will move as they want.

INTERACTIVE CHARACTERS

Interact with a virtual character



Concept

The interactive character can be set up on a TV or as an hologram. Controlled by
someone in backstage, it is a funny way to give information to the people.
We can also integrate it on a robot to allow the interactive character of your
choice to move closer to the visitors and guide them.